Mystery Of Google's Magic Logo Revealed!

Ever wonder how search behemoth Google came up with that distinctive logo?

Me neither, but Wired has an interesting feature about the evolution of the Google logo. Wired interviewed the graphic designer, Ruth Kedar, who was asked nine years ago by Google co-founders Sergey Brin and Larry Page to create some prototypes.

I'm not sure how many prototypes Kedar conjured, but she shows eight to Wired. Now, being a graphics designer, maybe she can knock these out in her sleep. But it looks to me like she spent some time on this logo project, impressive given that Google back then was just another start-up and not the mega-success it is today. I hope Brin and Page offered Kedar more than pizza and beer for her contribution.

Regarding the logo prototypes, the first three featured black letters in the logo with some splashy graphics adding color. It wasn't until No. 6 that the logo began looking similar to the now-classic yet playful design we know and love today.