As promised, our Semantic Web site has Part 2 of Dan Grigorovici's detailed -- and, more to the point, understandable -- analysis of the credibility problems facing the Semantic Web (the concept, not the site) in the business and investment communities.

I could give you Dan's bullet points here, but that would defeat the purpose because his analysis really is worth reading, especially if you're a member of the semweb community frustrated by the technology's inability to be embraced beyond what I termed yesterday as the "geek ghetto."

Look, there's no doubt that technologists love to talk technology. It's their passion, and that's eminently understandable. But they're so used to talking to each other that they frequently fail to effectively communicate the "value proposition" of the technology in question to the outside world. Indeed, technologists often bristle at terms like "value proposition" and "elevator pitch."

The thing is, the Semantic Web undoubtedly has a tremendous and transformative value proposition. What it lacks is a compelling and concise elevator pitch -- unless, of course, a cascading outage of transmission and generation facilities stalls the elevator for eight hours or so. But that sort of singular event hardly is one upon which you should build a business plan. Plus you couldn't get lunch money from a hot and irritable VC, never mind seed funding.

Those of you not currently stuck in elevators can read Part 2 of Dan's analysis right here.